Get The Real Scoop on the Freezer Aisle
As a farmer-owned dairy co-op delivering great dairy products since 1909, Tillamook® believes you deserve the facts about real ice cream vs. frozen dairy dessert. So, we’re giving you the real scoop on what makes real, incredibly creamy ice cream because not all frozen treats are the same.
Did you know?
Not all frozen treats are the same
Did you know ice cream isn’t just a delectable treat, it’s a legal standard? If it doesn’t meet all the required characteristics, then it’s frozen dairy dessert.
Real & really creamy.
Not to brag, but Tillamook Ice Cream exceeds the legal standards for ice cream, so you can be confident it's real, really creamy and really tasty.
The freezer aisle shouldn’t be a guessing game
A new Tillamook-commissioned study reveals that almost half of Americans have unintentionally bought frozen dairy dessert because they assumed it was ice cream. Tillamook® is decoding cartons so you can grab the real ice cream you came for, no squinting required.
But there’s been some confusion
and they want the real scoop.
But there’s been some confusion
and they want the real scoop.
Talker Research surveyed 2,000 nationally representative Americans who have access to the internet; the survey was commissioned by Tillamook and administered and conducted online by Talker Research between June 4 and June 8, 2026.
We believe consumers deserve the facts about what's really in their freezer. Chances are you’ve picked up a frozen dairy dessert thinking it was real ice cream. Consider this your newsflash: The Real Scoop is our way of giving consumers the full picture so they can choose real, creamy ice cream every time.
Extra! Extra!
Visit the Real Scoop Newsstand.
The Tillamook® Real Scoop Newsstand is popping up in NYC July 23 - 25 at Astor Place. Tefi Pessoa and Tillamook will be will be spreading the news about real ice cream—and giving out free samples of the good stuff while supplies last.
Win a year of ice cream.
What’s better than our real, incredibly creamy ice cream? Winning a year of it, on us. Enter today for your chance to be one of our 50 incredibly lucky winners.
